Nearly 100 young sports leaders got together last week for the County's first Young Ambassadors conference.
The youngsters from across Pembrokeshire looked at ways of encouraging sporting activity in their schools - and were also informed about the values of the 2012 Olympic and Paralympic Games.
Organised by Sport Pembrokeshire - the sports development arm of Pembrokeshire County Council - the Young Ambassadors initiative aims to increase interest in sport through the role of sporting role models.
By encouraging increased physical participation in others, the role models also develop their own confidence and skills.
"The initiative has proved very successful since we introduced Gold and Silver Ambassadors (Years 10-13) in secondary schools 18 months ago," said Councillor Huw George, who attended the conference.
The conference also saw the introduction of Bronze Ambassadors (Year 6) who, together with their older colleagues, looked at ways they can use up-coming sports events to inspire pupils here in Pembrokeshire."
All of the County's secondary schools plus 31 primary schools and Portfield School had representatives at last week's conference, which was also attended by golfer Becky Harries - Female Sporting Achievement of the Year Award winner at last year's Sport Pembrokeshire Awards.
The initiative is part funded by Valero.
Designed and Developed by Pembrokeshire County Council
Copyright © 2013 Pembrokeshire Youth Zone